Yes, you read that title correctly! Thanks to the US-based company Ready, Set, Food!, which is a daily supplement that gently introduces your baby / kids to peanut, egg, and milk, the three most common childhood food allergies. Studies have shown that this approach helps reduce the risk of developing allergies by up to 80%, and their system makes it easy.
We spoke directly with the co-founder and CEO behind the company, Daniel Zakowski, to learn more about his product and how it’s saving kids all over from developing food allergies!
- How did you come up with this incredible idea for a product to help all our kids out?
We first came up with the idea while on a family vacation in Lake Arrowhead. My nephew had just developed multiple different food allergies, and his father had just read about the multiple clinical trials that had shown food allergies could be prevented through early and sustained feeding of food allergens. The clinical trials started early allergen introduction as early as 4 months of age, but since my nephew was not a reliable eater they delayed introduction and by the time they introduced peanut he’d already developed food allergies. It seemed crazy to us that the science was so clear about how to prevent 80% of food allergies, but the process depended on infants eating a consistent amount of multiple different food allergens. From feeding our children we knew that the only reliable way to get a baby to eat anything was to put it in a bottle, so we made a guided system to make it easy for parents to follow the process from the studies by dissolving those foods in a bottle of breastmilk or formula. My brother-in-law Dr. Andy Leitner and I worked on it initially, and then we recruited our Chief Allergist Dr. Katie Marks-Cogan to help in product design and in outreach to the allergy and pediatric communities. Our goal is to make it easy for all families to follow the process from the clinical trials and to give their babies the best chance at an allergy free life.
- What allergies do your products help with and what have the results been?
Ready, Set, Food! helps prevent peanut, egg, and milk allergies which represent over 80% of the most common childhood food allergies. In landmark clinical trials, introducing peanut, egg and milk has been shown to help reduce a baby’s risk of developing food allergies by up to 81%.
- How easy is your product to use?
As a father of three myself, I knew Ready, Set, Food! had to be not only safe and all-natural but easy to use for busy families. Simply add a packet of Ready, Set, Food! to your baby’s breast milk, formula, or food starting between 4-11 months of age, and continue for 6 months or until your baby is eating these foods regularly in their diet. I can attest personally to the convenience and simplicity of Ready, Set, Food! as we’ve used it for my youngest daughter Olivia and it couldn’t have been easier to use.
- How does your products fit within the new guidelines being recommended to parents?
The USDA Dietary Guidelines for Americans are a vital resource for millions of Americans and it’s incredibly exciting that there are new guidelines designed for infants and children 0-24 months of age. We know this is a critical window for early development and long-term health, including food allergy prevention.
There are two critical takeaways for parents from the recent report published:
- “Introducing peanut and egg…(after age 4 months) may reduce the risk of food allergy.”
- Early introduction for every baby at 4+ months: Based on the landmark clinical trials and similar guidelines from medical organizations, the guidelines recommend allergen introduction starting at 4 months of age to help prevent food allergies.
- “Avoid foods and beverages with added sugars during the first 2 years of life”
- No added sugar under age 2: Based on these recommendations, parents should eliminate foods or products with added sugar because of the strong relationship to childhood obesity and other chronic health conditions.
Ready, Set, Food! Is the only early introduction system that aligns with the new USDA guidelines with our evidence-based, all-natural solution to preventing up to 80% of food allergies that is not only 100% organic but free from artificial additives and added sugar. We’re excited that Ready, Set, Food! aligns with the AAP, NIAID and now USDA guidelines on food allergy prevention, but it’s our commitment to our families and our mission that drives our high standards and transparency. We created Ready, Set, Food! for our children, and that’s why we always have and always will take the formulation and quality of our product so seriously.
- What does the rest of 2020 hold for Ready, Set, Food!?
In the coming months, we’d like to help 20,000 babies get the best chance at a life free from severe food allergies, and we’re excited to leverage our new partnership and investment from Danone Manifesto Ventures. Danone is one of the world’s top infant nutrition companies and we look forward to a strong relationship with the Danone Manifesto Ventures team to further our work towards helping to prevent babies from developing most severe food allergies.